*Growers was first to claim that its peanuts are 'less-grease and roasted."
*Planters also claims that its peanuts are greaseless and that they are NUTritious
*Tobi, the market follower, uses the same positioning
*However, because positioning is a race to consumers' minds
EDELYN'S IS FIRST TO OFFER GREASE-FREE PEANUTS
Envisioned as a family oriented product, Edelyn's offers grease-free peanuts with bitter-less crispy garlic chips.
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